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Encouraging support for the
Christchurch Art Gallery

The Friends membership program at Christchurch Art Gallery helps support the gallery's collection and publications. When the gallery reopened in 2015 after major earthquake repairs, new members were offered a special edition Friends badge when signing up. Each badge was individually made and painted by prominent Canterbury-based artist Wayne Youle. A visual identity was created for the badge promotion - covering printed material, social media, and imagery to be used on their website and email newsletters.

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Badge artwork by Wayne Youle
Project completed while working at McCarthy