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Celebrating the craft, taste and experience of local produce

The Waipara Valley Wine & Food Festival is an event held in North Canterbury - one of the premium wine producing regions in New Zealand. The area's best wineries are showcased alongside delicious local food producers, top chefs and restaurants from the region.

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While the festival had been running for a while, the current brand direction was lacking in personality. So when a new planning group was introduced they wanted to turn the festival into a really authentic experience of the local area. 

To celebrate the new approach and the independent, fete-like vibe they wanted to create, a visual identity with roots in traditional craft, taste and creativity was developed. A series of hero images was created from locally sourced produce from the region, and applied across a wide range of event collateral - including posters, advertising, website, social media platforms, signage, tickets and festival maps.

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Project completed at McCarthy
Event photography by Nayhauss