Celebrating the craft, taste and experience of local produce

The Waipara Valley Wine & Food Festival is an event held in North Canterbury - one of the premium wine producing regions in New Zealand. The area's best wineries are showcased alongside delicious local food producers, top chefs and restaurants from the region.


While the festival had been running for a while, the current brand direction was lacking in personality. So when a new planning group was introduced they wanted to turn the festival into a really authentic experience of the local area. 

To celebrate the new approach and the independent, fete-like vibe they wanted to create, a visual identity with roots in traditional craft, taste and creativity was developed. A series of hero images was created from locally sourced produce from the region, and applied across a wide range of event collateral - including posters, advertising, website, social media platforms, signage, tickets and festival maps.


Project completed at McCarthy
Event photography by Nayhauss